A signature for a jewellery house
An unmistakable identity.
A jewellery house that remains unnamed here was looking for an element for its collection. Every house has its own history and its own style. The task was to develop a recognisable detail that fits seamlessly into that identity.
A handwriting of its own
What was needed was a motif that condenses the identity of the house rather than overwriting it. It had to run through different pieces and remain recognisable in each one.
Aligned, designed, approved
It began with alignment: what role the element should play in the collection. Then diamond, glass colour and shape were defined within the Diamonds in Glass canon. Prototype, approval and certification followed as a controlled sequence; only then did the series go into production.
Recognisable at first glance
Today every piece of the house carries the same signature, and a logo becomes unnecessary. Because the process is patented, no competitor can copy this signature: a mark of recognition that exists only with Diamonds in Glass.
A detail that belongs to the house alone.
