Quiet luxury: why quiet jewellery says more

There is jewellery you see at once, and jewellery you only understand at second glance. Quiet luxury belongs to the second kind, and exactly there lies its power.

Quiet luxury describes an attitude towards clothing, jewellery and objects. Their value shows in material, craftsmanship and design. Logos step back, often they disappear entirely.

Whoever wears quiet luxury wants to be recognised by those who look closely. The effect is aimed at connoisseurs and at the wearer herself, less at everyone else.

• Material before brand: real stones, precious metal, glass formed by hand.
• Proportion: pieces that suit the body and do not cover it.
• Craft: precision you feel before you can name it.
• Longevity: made for decades, not for a season.
• Meaning: an idea or an occasion linked to the piece.

In jewellery, quiet luxury shows in small decisions. A single stone instead of many, a fine chain, a setting that shows the stone and not itself. The result can be worn every day and feels as right in the evening as in the morning.

Quiet luxury is not a question of budget but of selection. It demands relying on an effect that comes from the piece itself.

Diamonds in Glass pursues this idea with a process of its own. A real diamond, in the collection between 0.04 and 0.16 carat, is permanently enclosed in a handmade glass sphere. The curved glass acts like a lens and makes the stone appear considerably larger.

This creates presence from light, without size and without a logo. The reaction such a piece triggers is not admiration from a distance but a question from close up: what is that?

Four questions help with every piece, whether jewellery, clothing or object:

• 1.Does it feel rare?
• 2.Does it feel calm?
• 3.Does it feel fascinating?
• 4.Does it feel of high quality?

A piece that answers all four questions with yes needs no logo. It is recognised, by the right people.